October Blogging Income Report

Good morning! Today let’s talk money! It’s time for the October Blogging Income Report. If you are not into blogging, it’s totally okay for you to skip this post…I promise there will be more recipes, fitness tips, and all the other things next time. But if you are curious about the behind the scenes of blogging–keep reading!

October blogging report


I had 23,000 pageviews in September and 18,0000 monthly visitors. That represented a pretty significant dip for me, which I don’t really have any way of explaining. My Pinterest traffic (my biggest referrer) dipped and like I said I couldn’t figure out why. I adjusted my pinning frequently etc. and I recently decided to try Board Booster for scheduling pins to see if it made a difference (I had been using Tailwind).  It did and since switching I’ve seen my numbers return to more of the “usual” place and I should be on track for higher pageviews again in November. It’s a fickle thing my friends! And it’s hard when you feel like you’re doing everything “right” but still aren’t seeing the same numbers. Ultimately though my worth isn’t in the number of people that read my blog. That’s easy to say when MORE people than normal are reading but significantly harder when it’s LESS. 

My social media followers grew by 198. My two biggest surge in followers were on Pinterest and Instagram. For me when I hit a slump the best thing was to focus on something I could change, like interacting more on Pinterest and Instagram, engaging like-mind people who then (if they see the value) follow my blog.a glamorous blogging life


Sponsored Posts: $40

Social Media only campaigns: $0

Ads: $50.16

Affiliates: $121.21

Total Revenue: $211.37


You got to spend money to make money, or at least that’s what they tell me.

CoSchedule (blog calendar & social media scheduling): $5

Tailwind (Pinterest scheduling tool–so great!): $10

Mailchimp (email service): $10

Blog hosting & site fees: $10

Total Expenses: $35

Income less Expenses: $176.37 

I also used a portion of my income this month to donate diapers to a local pregnancy center that helps young moms in need. I love doing stuff like that with my income!

October was a smaller income month, but I already have a higher than average month shaping up for November, so I guess part of this is the cyclical nature of blogging and freelance work. It also is a great reminder that everything I earn, and even the ability to earn an income is a gift from God. It’s been a growing experience to be in the position of that day-by-day dependence. God always provides exactly what we need. 🙂

I think that wraps up this blogging info/income post. Thanks so much for reading and being a part of the community here!

If you’re a blogger what is one of your best blogging tips? Or if you’re new, what questions do you have about growing a blog? 

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    1. Thanks Traci! I do it more for my own benefit to evaluate what’s working and not and track trends, but I know there aren’t very many blogs of the same size publishing income reports so I hope it’s encouraging to some as well!

  1. Hi Katie: I saw your post in the B2B group… I love reading income reports for motivation… I have a question if you don’t mind me asking… How did you only pay $10 for tailwind ?

    1. I pay on the annual cycle, so $120 a year. But for this reports I calculate it as a monthly expense. I’m also an affiliate so if someone subscribes through my link it deducts from my bill. 🙂

  2. My October was a good month, but my pageviews and Pinterest traffic for November are dipping currently. Like you said, I have to remind myself that things vary in blogging and we can’t worry about numbers – when we are connecting with our friends and readers. Donating diapers to our crisis pregnancy center is one of my favorite things to do, too!

  3. Awesome report! I’ve just started my blog and begun to use pinterest and after reading your post I have a question. Pinterest accounts for a lot of your traffic, I would like to know if you have a strategy to keeping a stable stream of traffic through Pinterest? Are you pinning the same pins more than once or giving more in-depth description on your boards and pins? Do you know of a determining factor that increases pin views?

    I’m super new to Pinterest and I’m just now slowly getting an idea of how it woks. Thanks in advance.

    1. I do repin my pins to group boards in a cycle, as well as adding my new content to my existing boards. I use tailwind to schedule my pins and yes to in depth pin and board descriptions with keywords! http://www.pinterestassistant.com/ is a great blog to check out on Pinterest strategy!

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